Many people watch the Super Bowl not only for the game but for the advertising. A two-minute ad for Chrysler starring Eminem and a Volkswagen ad featuring a mini-Darth Vader that went viral before it even aired were two of the most talked-about spots during advertising's big night. Chrysler was one of nine automakers that took advantage of advertising's biggest and most expensive showcase, at $3 million for 30 seconds. According to the USA Today Super Bowl Ad Meter, the best-scoring ads featured dogs. Volkswagen released their ad early on Youtube.com and it had than 13 million views before the game even started.
I believe the commercials weren't as good as past ones. The worst one, in my opinion, was the Lipton tea one with Eminem in it, and he's saying why he doesn't do advertisements. However, they did a poor job of marketing and displaying the product. Doritos had the better commercials. Especially the one where the Doritos brought things back to life.
http://finance.yahoo.com/news/Super-Bowl-ads-Eminem-Darth-apf-3611594490.html?x=0
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